David Melnick
Partner / EVP of Brand Integration
I’m a little bit country and a little bit rock and roll (and a little jazz, bluegrass, hip hop…). But one thing is for certain, I will always be surrounded by music. Friday night jamborees with the wife and kids? Check. Stop-light car karaoke? For sure. Music inspires, provokes thought and makes you feel. But most importantly, music connects people. A great marketing strategy will do the same thing, if you have the right group playing the song. Good news is, I’m jamming with a pretty tight band.